Founded by owner Drew Honda in 2013 honor of his grandma named Rose. The name Sweet Enemy visually and metaphorically explains her name and the impact of her loss on his life. The rose flower is simply beautiful and iconic for love and the thorns; show the enemy, the pain and the hurt that we all go through when we lose someone special in our lives. The slogan "Never Forget The Reason" exemplifies the true meaning of what inspires us to do the positive things in our lives. This brand brings honor to all of our loved ones who is not here with us today.